Web Governance & Corporate Communications
Client: Travelers
Industry: Insurance & Financial Services
Dates: July 2023 – August 2024
Project: Web Intranet Re-Platform
Client Context
Travelers aimed to modernize its internal communication platform by re-platforming its corporate intranet. The challenge was ensuring a seamless migration of web content while maintaining governance, efficiency, and usability for employees across multiple departments.
Strategy Overview
Applied Integration Project Management methodologies to oversee content migration and stakeholder alignment.
Designed a web governance framework to establish clear content ownership, approval processes, and compliance measures.
Developed and executed a communications and change management plan to ensure smooth adoption and minimize disruptions.
Engaged senior leadership to drive best practices in web content governance.
Results
Before:
Fragmented web content with inconsistent governance.
Lack of standardized workflows for content migration.
After:
Fully migrated intranet with standardized governance policies.
Streamlined content management workflows, reducing inefficiencies.
Improved internal communications, ensuring employees had easy access to critical resources.
Challenge/Analysis
Obstacle: Resistance to change from various stakeholders.
Solution: Created tailored stakeholder engagement plans, conducted training sessions, and implemented an incremental rollout to ease transition.
Strategic Insights
A structured governance framework is essential for successful content migration.
Stakeholder alignment early in the project ensures smoother adoption and long-term success.
Proactive change management minimizes disruptions and improves engagement.