Design Portfolio - Use Case One

Design Portfolio - Use Case One

Mu Mu Chapter October 2025 Newsletter

A warm, celebratory, and purpose-driven publication crafted to honor the launch of the Mu Mu Chapter Scholarship Founders Circle. This inaugural issue serves as both a tribute and a testament—highlighting the generosity, sisterhood, and legacy-building spirit that defines the chapter. The design for the Mu Mu Chapter Newsletter was intentionally crafted to feel historic, dignified, and celebratory, honoring 50 years of Mu Mu excellence.

Newsletter for the Mu Mu Chapter of Delta Sigma Theta Sorority, Inc., announcing the Scholarship Founders Circle and celebrating 50 years of the organization, with images of flowers and pearls.
A digital flyer for Mu Mu Chapter Delta Sigma Theta Sorority Inc. Scholarship honoring 50 years of Mu Mu, featuring purple flowers, a pearl necklace, and red background with a campus illustration.

Design Approach & Creative Direction …

The design for the Mu Mu Chapter Newsletter was intentionally crafted to feel historic, dignified, and celebratory, honoring 50 years of Mu Mu excellence.

Donation acknowledgment for Giving Tuesday with a red background, white text, an icon of a hand with a heart, and a QR code.
Red promotional graphic for Giving Tuesday with an invitation to support scholarships and a QR code for donations.
Giving Tuesday promotional graphic with an icon of a hand holding a heart. The text emphasizes the importance of building together and promises opportunities for future students, encouraging donations with a QR code and the words "Donate Today."
A promotional flyer with a dark red background for Giving Tuesday, encouraging donations through a QR code, with white text and a beige icon of a hand holding a heart.

The Aesthetic Direction…

  • A Distinguished, Legacy-Focused Color Palette

  • Strong Visual Symbolism

  • Editorial Elegance

  • A Celebratory but Professional Tone

  • A Thoughtfully Curated Reading Experience

A group of women dressed in red and white formal attire posing together at an indoor event, smiling and standing close together.

Every design choice — the color, imagery, spacing, and message sequencing was made to honor donors, highlight the chapter’s legacy, celebrate this milestone moment, and inspire ongoing participation in the scholarship fund.